Mixed Reality at Digital Couture Summit returns at MFW SS’25 by Metagate

On September 19th, during Milan Fashion Week (MFW), the Digital Couture Summit returns for its SS’25 edition, blending high fashion with cutting-edge technology. A standout feature will be Metagate's immersive mixed reality experience using Meta Quest 3 headsets, offering attendees an interactive journey through sustainability themes, highlighting the event’s organizers Ecoolska and the Lynk&Co venue. This mixed reality activation will merge digital and physical elements, emphasizing sustainability and innovation. Alongside, the Summit will feature leading fashion houses like Lacoste and Lanvin Group, with discussions on AI in fashion, Digital Product Passports, and the evolving luxury-tech landscape.