Biz Banter Twitter Space: What Does "Customer is Always Right" Mean?

There's a lot of discussion around the customer journey and how all the aspects of onboarding and maintaining the client's satisfaction. However, as flawed humans, we don't always get it rightt. Is there a fine line between managing expectations and mitigating entitlements. How does communication play a factor in how we interact with clients and how we train employees to interact with clients/customer.s