Serviceplan Group: International Roadshow Session #1

"Successful Marketing in Virtual Worlds – Deep Dive into the Metaverse and Web3" By now, you must have seen plenty of presentations explaining the potential of Web3, the metaverse and NFTs. But in this session, we won’t be making any more predictions on how this space will further evolve, nor will we speculate on the metaverse’s future value for consumers and brands. Instead, we will take a look into the rear-view mirror and see what really has happened in this space in 2022. Let’s see how far we’ve come and join us on a wild ride through augmented and virtual worlds, brand experiments, NFT hypes and crypto crashes. Host: Christian Waitzinger, Chief Experience Officer, Plan.Net Group Experts: Tim Stickelbrucks (Managing Partner, Serviceplan USA), Julie Kang (Managing Partner & CEO, Serviceplan South Korea), Helmi Abdalhadi (Manager House of Gaming, Serviceplan Middle East), Erik Klaassen (Content Director, Mediaplus Netherlands) The International Roadshow (IRS) is an annual internationally established digital-only event, organized, and hosted by the full-service marketing agency Serviceplan Group. During three live sessions, renowned experts and guest speakers discuss globally relevant topics and share insider knowledge on latest trends to empower brands to utilize these touchpoints in their marketing strategy. Session #1 – Tuesday, 17.01.2023 Session #2 – Thursday, 19.01.2023 Session #3 – Tuesday, 24.01.2023