In 1923, Bayer inaugurated its local headquarter in Montevideo. However, the deep roots of the company in Uruguay go back to the end of the 19th century. The Bayer name began to become familiar to Uruguayans as early as 1896, when the company appointed its first representative in the country.
Over the years, the recognized quality and reliability of its products, its high ethical principles, efficiency and good business practices have contributed to cementing Bayer's prestige in Uruguay.