Club CPG Genius Call #15: Membership 101: Introduction to Memberships with Unlock Protocol - Chris Carfi, Head of Marketing, Unlock Protocol

Genius Call #15: Membership 101: Introduction to Memberships with Unlock Protocol - Chris Carfi, Head of Marketing, Unlock Protocol Friday 18 Nov @ 10am PT This session will cover the key use cases for memberships such as ticketing, subscriptions, NFT based certifications, credentialing, digital collectibles and more. Chris will introduce the ‘membership journey’ that brands/projects have to traverse to engage their communities. There will be a hands-on demo on creating an NFT-based membership using Unlock. Launched in 2018, Unlock is a protocol developers, creators, & platforms use to create & manage time-based memberships. Unlock's open-source protocol & smart contracts power projects, campaigns, & brands globally. Chris Carfi is a community-builder, marketer & technologist exploring the intersection of creators, community & business models related to NFTs, DAOs & web3. Twitter: https://www.twitter.com/ccarfi