Name: Serviceplan Group: International Roadshow Session #2

"Successful Marketing in Virtual Worlds – Deep Dive into the Metaverse and Web3" Session #2 will offer you a deep dive into the world of NFTs and its potential for brands. We will focus on how to create, distribute, and monetize NFTs and equip participants with a framework to take their first steps into Web3 or refine their existing Web3 strategy. Experts and brands, already engaging with Web3, will provide hands-on experience and share their learnings from a highly dynamic field. Hosts: Nina Matzat & Yves Bollinger, General Manager, Serviceplan DCNTRL Experts: Chantalle Alberstadt, Brand Designer, NFT Artist and Co-Founder, MetaBrewSociety Sean Gormley, Global Creative Concept Director, Wrangler Luca Zicconi, Web3 Studio Lead, ŠKODA AUTO The International Roadshow (IRS) is an annual internationally established digital-only event, organized, and hosted by the full-service marketing agency Serviceplan Group. During three live sessions, renowned experts and guest speakers discuss globally relevant topics and share insider knowledge on latest trends to empower brands to utilize these touchpoints in their marketing strategy. Session #1 – Tuesday, 17.01.2023 Session #2 – Thursday, 19.01.2023 Session #3 – Tuesday, 24.01.2023